Beautiful LGBTI Women- campania cu femei LGBTI pentru prevenirea cancerului la san

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Campania organizata de BreastScreen Victoria, isi propune sa creasca awarenss-ul in randul femeilor din comunitatea LGBTI, pentru ca acestea sa merga mai des la screening-uri, ajutand astfel la prevenirea cancerului la san.

Femeile au varste cuprinse intre 26-76 de ani, majoritatea fiind intre 50-70 de ani. 
Maura Conneely de la BreastScreen Victoria, explica faptul ca o campanie conventionala nu are impact in cadrul comunitatii LGBTI, pentru ca foloseste modele care nu sunt relatable.

In schimb, femeile din Beautiful LGBTI Women, au povesti si statement-uri, care pot patrunde si genera emotie si empatie in cadrul comunitatii si nu numai.

“For me, beautiful LGBTI women means revealing an essence of freedom that is internal and external.”

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“Beautiful LGBTI women show their strength and kindness.” – Barbara

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“For me beauty is finding your authenticity and the courage to express it.” – Angela

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“To me beautiful LGBTI women means gorgeous, androgynous, butch women who are proudly lesbian.” – Anneke

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“I love finding moments to celebrate my own diverse personality. To me, that’s beautiful.”

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